MoneyHelper: MaPS brand shares similar name with unauthorised firm FCA issued warning about

Posed 'minimal risk' - MaPS

Sophie King
clock • 2 min read

The Money and Pensions Service's (MaPS) newly-launched consumer brand MoneyHelper shares a similar name to a company the Financial Conduct Authority warned consumers about in 2012.

Last week (18 March), MaPS launched its new brand MoneyHelper in a bid to focus on and improve consumer financial wellbeing. The new consumer brand will replace MaPs' three legacy services: the Money Advice Service, The Pensions Advisory Service and Pension Wise, which were unified and brought together under a single structure in 2019. Unfortunately, a firm that was deemed to be providing services without the FCA's permission more than five years ago shares a similar name with the news MaPS brand: Money Helpers. In 2012, the financial watchdog posted a warning note on its website...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers need 'robust' scam protections as investment fraud losses hit £221m

Advisers need 'robust' scam protections as investment fraud losses hit £221m

Investment fraud up 40% year-on-year

Sophia Panayi
clock 15 June 2026 • 2 min read
News editor's view: Why advisers should pay attention to student loans

News editor's view: Why advisers should pay attention to student loans

The news editor's Friday Night Takeaway from 12 June

Isabel Baxter
clock 12 June 2026 • 4 min read
Feel Good Friday: Finli Group raises money for dementia charities

Feel Good Friday: Finli Group raises money for dementia charities

Has raised £10,000 and hopes to generate an additional £10,000

Professional Adviser
clock 12 June 2026 • 1 min read