Two thirds of adults work with same adviser as their parents - Pru research

Keeping it in the family

Sophie King
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Almost half (49%) of those who have used the same adviser as their parents prefer to pay for the financial advice separately, suggesting many prefer instructing advisers for their own distinct needs.
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Almost half (49%) of those who have used the same adviser as their parents prefer to pay for the financial advice separately, suggesting many prefer instructing advisers for their own distinct needs.

Two thirds (67%) of adults whose parents have a financial adviser have a relationship with them as well, suggesting many are keeping financial advice within the family, a study by Prudential has found.

The study, put together with research firm Opinium, also found that around two-fifths (43%) of the 1,000 respondents said they would feel relaxed about using the same adviser as their parents, while a...

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