Two thirds of adults work with same adviser as their parents - Pru research

Keeping it in the family

Sophie King
clock • 1 min read

Two thirds (67%) of adults whose parents have a financial adviser have a relationship with them as well, suggesting many are keeping financial advice within the family, a study by Prudential has found.

The study, put together with research firm Opinium, also found that around two-fifths (43%) of the 1,000 respondents said they would feel relaxed about using the same adviser as their parents, while a third (34%) said they would trust them. Half (49%) of those who have used the same adviser as their parents, however, prefer to pay for the financial advice separately. Elsewhere, the report revealed a positive approach to discussing finances within the family: nearly half (47%) admitted to ‘talking openly to each other about finances'. A minority of 7% reportedly said they do not trust ...

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