'Coffee before contract': Advice firm rebrands to inspire 'fear-free' financial planning

No vulture culture

Sophie King
clock
The firm, based in Liverpool, launched in 2017 and in March last year, it achieved complete Chartered status.
Image:

The firm, based in Liverpool, launched in 2017 and in March last year, it achieved complete Chartered status.

Adviser firm SMC Financial Services has rebranded to promote ‘fear-free’ financial planning in a bid to remove client anxiety linked to the advice process.

The firm, based in Liverpool, launched in 2017 and in March last year, it achieved Chartered status. SMC director Sean McDermott (pictured) told Professional Adviser that because of that, the firm wanted...

To continue reading this article...

Join Professional Adviser

 

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Figures published in April1 showed the continued popularity of sustainable funds, with £1.8 billion pouring in, according to M&G

Third of UK investors turn to advisers for ESG support - M&G

'Lack of knowledge'

clock 25 May 2022 • 2 min read
The firm agreed to a cease-and-desist order and a censure

SEC fines BNY Mellon Investment Adviser $1.5m for greenwashing

ESG reviews not performed

Lauren Mason
clock 24 May 2022 • 1 min read
Dealing with private equity 'like getting into bed with a gorilla'

Dealing with private equity 'like getting into bed with a gorilla'

Advice firm CEOs discuss key topics

Tom Ellis
clock 23 May 2022 • 1 min read