Adviser Home releases marketing guide for business owners

The guide, which was written by consultant Faith Liversidge, a former marketing manager at Nucleus, touches on creating a valuable website, including the need for more technical aspects like cross-platform compatibility and search engine optimisation. It also covers effectively using social media channels for the desired clients and making use of lead magnets - a free piece of useful, educational and engaging contact that is given in return for an email address or another piece of personal information, like a phone number. In addition to the guide, there is a one-page infographic show...