SimplyBiz partners with Wealthify on low-fee digital option for advisers

The partnership will allow SimplyBiz members to access Wealthify's online investment service in a bid to provide a low-fee digital investment option for advisers.

They will also benefit from Wealthify's direct-to-customer investment platform at no additional cost. Through Wealthify, adviser' clients can start investing from £100, catering to those with smaller amounts to invest.  

The new service uses SimplyBiz's asset allocation model which means clients can return to the adviser should they need advice in the future. 

SimplyBiz marketing director Ricard Ardron said: "Towards the end of last year, we conducted a survey of our membership which told us they viewed adoption of technology, intergenerational advice and the servicing of unprofitable clients as the biggest opportunities for their businesses."

Wealthify business development director Dan Giddings added the platform would allow IFA clients to self-serve until they reach a scale that made them commercially viable for the adviser.

"This is about evolving advisers' propositions to include digital wealth management to complement their core face-to-face service. The result should be improved efficiency and improved business performance."

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