New PFS president Lord to focus on apprenticeships and the next generation of advisers

Lord (pictured) has almost 20 years' experience in the sector, having previously worked at Mazars and Kilik & Co, and is one of the highest qualified female financial planners in the UK. In 2016, she was elected to the board of the PFS and will serve as president for 2020/21.

She will take over from NextGen Planners learning and curriculum director Adam Owen, who has been president for the last year.

Commenting on her election, Lord told Professional Adviser the sector must "gradually continue to do great work" in attracting the next generation into the profession.

She said she wants to continue to build and showcase the Aspire apprenticeships the body offers while helping advisers and business owners in transitioning long-standing clients to younger colleagues after they retire. 

"2020 has been an unprecedented year for society and our profession. Now, more than ever, there is a need for professional financial advice," she said.

"United as a profession, we have a role to play in ensuring the clients have confidence in their financial future. I am really looking forward to my year as president of the Personal Finance Society; my theme for the year will be to focus on building a strong and sustainable future for our profession."

PFS chief executive Keith Richards said the body was delighted to welcome Lord as president, he said: "Sarah's experience of both our profession and work encouraging the next generation of personal finance professionals will be invaluable in supporting our ongoing commitment to evolve as a modern professional body and equip our members with what they need to best serve clients."

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