'I'd like to see Unbiased build bridges with the adviser community'

The Yardstick Agency founder Phil Bray has never been busier, and says the pandemic has led to many of his adviser clients concentrating on marketing projects that have in the past been put off. 

Bray has been working with clients of his clients to determine what works best when it comes to attracting new propositions. In this week's podcast, he discusses what works and what does not when it comes to an adviser's online presence, and gives his opinion on whether personal opinions should stay off social media. 

And, after adviser directory Unbiased has taken more heat from the adviser community in recent weeks, with one adviser complaining of a "totally unacceptable" experience after he claimed Unbiased presented him with junk enquiries, Bray talks about why Unbiased seems to get garner more public adviser complaints than other directories. 

To hear more of what Bray has to say, please click the play button on the embed link below. 

You can listen to the podcast - and all our other episodes - through iTunes and Spotify by searching The Pro Adviser Podcast or Professional Adviser in their respective podcast libraries. You can also click the embedded play button above to listen. 

More podcasts:

DFM on considering changing investment strategies post-Covid

Why ESG funds are more than just a 'woke fad'

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