On this week’s episode of The Pro Adviser Podcast, in association with Architas, Hannah Godfrey talks to adviser marketing expert Phil Bray about the importance of an online presence to attract new clients, and why directory Unbiased appears to receive more public complaints than its competitors.
The Yardstick Agency founder Phil Bray has never been busier, and says the pandemic has led to many of his adviser clients concentrating on marketing projects that have in the past been put off. Bray has been working with clients of his clients to determine what works best when it comes to attracting new propositions. In this week's podcast, he discusses what works and what does not when it comes to an adviser's online presence, and gives his opinion on whether personal opinions should stay off social media. And, after adviser directory Unbiased has taken more heat from the adviser ...
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