Holland Hahn & Wills partner Amyr Rocha-Lima celebrated the first anniversary of his local podcast Inside Kingston Podcast this month.
The podcast, which first started in May 2019, tells stories of successful business owners, experienced professionals, entrepreneurs and community leaders based in Kingston upon Thames.
The aim of the podcast is to strengthen the business community in and around the area by highlighting those people, their businesses and what they are up to in the community.
Rocha-Lima(pictured), who hosts, produces and edits the weekly podcast himself, also wanted to test the power of getting people to tell their story as a method to connect with them on a personal level, as well as the networking effects that might come from people sharing their episode with friends and family, while at the same time raising awareness of local businesses.
Guests on the advisers' podcast come from an eclectic background and have so far included Rob O'Dowd, who set up Classic FM, John Tolley, who runs what Rocha Lima described as "the coolest record shop in London" and Amanda Cullen - the UK's first female trustee of a UK pension scheme.
The show gets an average of 150 listeners per episode, almost exclusively from the Kingston upon Themes area.
Rocha-Lima said: "I'm glad to say that the feedback so far has been great and I feel really proud to have introduced different guests on the podcast who are now using each other's services.
"From knowing no one in the business community in Kingston only two years ago, I'm really happy to say that networking locally has become a joy since launching the podcast."
The adviser and partner would recommend starting a podcast to adviser firms looking to grow their audience or attractive more clients.
"Buying local has emerged as a powerful consumer purchasing trend, as consumers are opting for services and frequenting retailers who have a community-centric focus," he continued.
"Being local speaks to authenticity, and even more so to the trust that can be built from being authentic. Therefore, to be at the centre of this in your local community, by being the voice that highlights all the good that is happening within it, is in my opinion a strategic long-term play."
Rocha-Lima intends to continue to produce the podcast.
Return to business packs
One in 25 sought advice for the first time
'Can't assess body language'
UK investors lost hundreds of thousands of pounds
12 months on
Square Mile's series of informal interviews
Case analysis and takeaways
Return to business packs