Be-IQ launches 'first' end-to-end behavioural insight service
Behavioural personas
Behavioural insight company Be-IQ has launched what it claimed to be a ‘new-generation’ behavioural analytics dashboard for financial advisers.
BEACON, which is powered by the firms' free-to-download ‘self-awareness' mobile app BEAM, aims to create a better level of understanding and engagement, based on a clients' unconscious behaviours that...
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