Be-IQ launches 'first' end-to-end behavioural insight service

BEACON, which is powered by the firms' free-to-download ‘self-awareness' mobile app BEAM, aims to create a better level of understanding and engagement, based on a clients' unconscious behaviours that drive every decision they make. Clients go through a number of game-like processes that essentially tells their adviser, through BEACON, how they tick. Using its new dashboard, Be-IQ says that financial planners will now be able to understand exactly what triggers a client to make good or bad decisions. The dashboard delivers behavioural personas showing how people's judgement, planning ...