Roger Brosch: Advice should also mean investing in your memory bank

Financial advice is never about the money itself

clock • 3 min read

Roger Brosch discusses ‘memory dividends' which give pleasure in the moment but also go on to enrich lives through remembering and sharing those memories with others...

In 2022, citing the need to reflect the cost-of-living crisis, the Financial Times re-branded its glossy, ad-packed How To Spend It magazine to HTSI. The S in the name was no longer reserved just for ideas on how to spend It each week in FT Weekend. Instead, readers got a weekly fix of how to savour, style, spend, and save it. From the outside looking in, it was a bit of an odd pivot for a magazine which, if the adverts were anything to go by, was conspicuously celebrating top-end consumption. Meanwhile, in a profession where for so many years the focus of the client relationship i...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The banks are back: What does this mean for advisers?

The banks are back: What does this mean for advisers?

Banks ‘uniquely positioned’ to provide advice to mass market

Sophia Panayi
clock 24 August 2026 • 6 min read
Social media investment advice leaves investors out of pocket - research

Social media investment advice leaves investors out of pocket - research

Over half who acted on social media financial advice regretted it

Isabel Baxter
clock 21 August 2026 • 3 min read
New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

New sexual harassment duty: Can adviser firms show they've taken 'all reasonable steps'?

'Employers will be expected to take all reasonable steps'

Emily Bradshaw
clock 19 August 2026 • 4 min read