Roger Brosch: Advice should also mean investing in your memory bank

Financial advice is never about the money itself

clock • 3 min read

Roger Brosch discusses ‘memory dividends' which give pleasure in the moment but also go on to enrich lives through remembering and sharing those memories with others...

In 2022, citing the need to reflect the cost-of-living crisis, the Financial Times re-branded its glossy, ad-packed How To Spend It magazine to HTSI. The S in the name was no longer reserved just for ideas on how to spend It each week in FT Weekend. Instead, readers got a weekly fix of how to savour, style, spend, and save it. From the outside looking in, it was a bit of an odd pivot for a magazine which, if the adverts were anything to go by, was conspicuously celebrating top-end consumption. Meanwhile, in a profession where for so many years the focus of the client relationship i...

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