Niche IFA's Ray Adams says advisers will thrive after the coronavirus

It's The Pro Adviser Podcast

Hannah Godfrey
clock • 2 min read

In this week’s podcast, in association with Architas, Hannah Godfrey speaks to south Wales adviser and businessman Ray Adams about his firms’ approach to handling business during the coronavirus pandemic.

Adams is the founder of adviser firm Niche IFA, cashflow planning software provider CashCalc and adviser directory AdviserBook, each based in Newport in south Wales.  Adams made the decision to ask his staff to work from home a week before Boris Johnson announced all those who could work from home, should. As a keen skier, The adviser had been following news of how the virus had affected France, and believed a similar outcome was likely in the UK. As a result, he says he did not want to risk infecting clients, many of whom are retired.  Though life has changed significantly for Adams ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

 Why ongoing advice matters when client confidence is low

Why ongoing advice matters when client confidence is low

'What clients value most from advisers is clear priorities, reassurance and practical help'

Sophie Hall
clock 19 May 2026 • 3 min read
Simplybiz academy to 'level the playing field' for smaller firms

Simplybiz academy to 'level the playing field' for smaller firms

Academy launched to help smaller firms grow organically

Sophia Panayi
clock 19 May 2026 • 4 min read
FSCS forecasts levy drop to £247m in 2026/27

FSCS forecasts levy drop to £247m in 2026/27

Compensation payments of £267m anticipated

Sophia Panayi
clock 18 May 2026 • 2 min read