Niche IFA's Ray Adams says advisers will thrive after the coronavirus

It's The Pro Adviser Podcast

Hannah Godfrey
clock • 2 min read

In this week’s podcast, in association with Architas, Hannah Godfrey speaks to south Wales adviser and businessman Ray Adams about his firms’ approach to handling business during the coronavirus pandemic.

Adams is the founder of adviser firm Niche IFA, cashflow planning software provider CashCalc and adviser directory AdviserBook, each based in Newport in south Wales.  Adams made the decision to ask his staff to work from home a week before Boris Johnson announced all those who could work from home, should. As a keen skier, The adviser had been following news of how the virus had affected France, and believed a similar outcome was likely in the UK. As a result, he says he did not want to risk infecting clients, many of whom are retired.  Though life has changed significantly for Adams ...

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