Niche IFA's Ray Adams says advisers will thrive after the coronavirus

It's The Pro Adviser Podcast

Hannah Godfrey
clock • 2 min read

In this week’s podcast, in association with Architas, Hannah Godfrey speaks to south Wales adviser and businessman Ray Adams about his firms’ approach to handling business during the coronavirus pandemic.

Adams is the founder of adviser firm Niche IFA, cashflow planning software provider CashCalc and adviser directory AdviserBook, each based in Newport in south Wales.  Adams made the decision to ask his staff to work from home a week before Boris Johnson announced all those who could work from home, should. As a keen skier, The adviser had been following news of how the virus had affected France, and believed a similar outcome was likely in the UK. As a result, he says he did not want to risk infecting clients, many of whom are retired.  Though life has changed significantly for Adams ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: The advice profession is getting bigger, but is it getting better?

News editor's view: The advice profession is getting bigger, but is it getting better?

The news editor's Friday Night Takeaway from 11 September

Isabel Baxter
clock 11 September 2026 • 3 min read
Feel Good Friday: Rosemount renews mental health partnership for advisers

Feel Good Friday: Rosemount renews mental health partnership for advisers

Supporting The Global Returns Project, Grief Encounter, FoodCycle and Verve Foundation

Professional Adviser
clock 11 September 2026 • 1 min read
Is compliance the hidden driver of business value and saleability?

Is compliance the hidden driver of business value and saleability?

'The reality is simple - buyers will pay more for certainty'

Paul Bruns
clock 09 September 2026 • 7 min read