Niche IFA's Ray Adams says advisers will thrive after the coronavirus

It's The Pro Adviser Podcast

Hannah Godfrey
clock • 2 min read

In this week’s podcast, in association with Architas, Hannah Godfrey speaks to south Wales adviser and businessman Ray Adams about his firms’ approach to handling business during the coronavirus pandemic.

Adams is the founder of adviser firm Niche IFA, cashflow planning software provider CashCalc and adviser directory AdviserBook, each based in Newport in south Wales.  Adams made the decision to ask his staff to work from home a week before Boris Johnson announced all those who could work from home, should. As a keen skier, The adviser had been following news of how the virus had affected France, and believed a similar outcome was likely in the UK. As a result, he says he did not want to risk infecting clients, many of whom are retired.  Though life has changed significantly for Adams ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Student debt and advice: 'Strong case' for it to be given greater attention

Student debt and advice: 'Strong case' for it to be given greater attention

Overlooked but ‘shouldn’t be ignored’

Isabel Baxter
clock 09 February 2026 • 8 min read
Female client focus 'vital' as great wealth transfer comes

Female client focus 'vital' as great wealth transfer comes

Intergenerational wealth planning importance

Professional Adviser
clock 06 February 2026 • 1 min read
Andrew Goodwin: Flipping the narrative on successful investing

Andrew Goodwin: Flipping the narrative on successful investing

'He's a pinball wizard, there has to be a twist'

Andrew Goodwin
clock 06 February 2026 • 4 min read