Advisers will make or break their reputations depending on what they say to their clients during the coronavirus crisis, a financial services marketing support group has said.
Yardstick Agency, which works with 175 UK advice firms, has issued a guide to help advisers communicate more effectively during this global pandemic. In light of stock market volatility and global uncertainty around the coronavirus, advisers have had an influx of calls and emails about what they should do with their money. Yardstick Agency founding director Phil Bray said the report was constructed in response to the growing anxiety of investors in recent weeks. "We know many investors will be anxious right now," he said. "Even those who have a long-term relationship with their fin...
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