Yardstick Agency releases Covid-19 client communication guide

'No middle ground' for communication

clock • 2 min read

Advisers will make or break their reputations depending on what they say to their clients during the coronavirus crisis, a financial services marketing support group has said.

Yardstick Agency, which works with 175 UK advice firms, has issued a guide to help advisers communicate more effectively during this global pandemic. In light of stock market volatility and global uncertainty around the coronavirus, advisers have had an influx of calls and emails about what they should do with their money. Yardstick Agency founding director Phil Bray said the report was constructed in response to the growing anxiety of investors in recent weeks. "We know many investors will be anxious right now," he said. "Even those who have a long-term relationship with their fin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Fairstone refines buyout terms to focus on high-growth potential IFAs

Fairstone refines buyout terms to focus on high-growth potential IFAs

Updated DBO model to ‘support increased valuations’

Jenna Brown
clock 30 April 2025 • 2 min read
L&G drops fracture cover in critical illness and income protection overhaul

L&G drops fracture cover in critical illness and income protection overhaul

Increased pay out amounts

Jaskeet Briah
clock 29 April 2025 • 3 min read
Advisers could add 20 more clients annually with AI support

Advisers could add 20 more clients annually with AI support

Early adoption of artificial intelligence tools is boosting adviser efficiency

Sahar Nazir
clock 28 April 2025 • 2 min read