Wealthify partners with Embark to deliver digital SIPP

Embark Group will provide the technology and retirement solutions to power the new digital SIPP.

The SIPP, which was launched today (4 March), will let customers choose their level of risk, alongside an ethical option if preferred. Wealthify will then build and manage their pension for them, with Embark's technology allowing for flexible contributions, onboarding and a fully digital experience.

Wealthify CIO Michelle Pearce-Burke said: "To create a stand-out pension, we had to find a provider who fitted our values and could match our high level of tech, offering a user-friendly, digital solution for our customers. Embark ticked all of those boxes and our companies had the right cultural alignment to make this project a success.

"Their service has allowed us to deliver what I feel is the slickest end-to-end customer experience on the market for pensions, without making us prohibitively expensive."

Embark platform chief executive Peter Docherty added: "This is an ideal partnership for Embark, as Wealthify's digital-first, customer-centric approach marries perfectly with our philosophy and expertise. We're able to deploy the latest FNZ technology alongside our full suite of retirement solutions, to support Wealthify in creating a compelling SIPP proposition for its audience."

In October Embark Group agreed to acquire the advised and partnership client books of Alliance Trust Savings from Interactive Investor. Then, nearly a month later, the platform giant agreed to buy Zurich's Investment and Retail Platform business and its Investment Management business.

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