St James's New Face? Advice giant appoints brand agency Landor to 'further reputation'

Following multi-agency pitch.

Sophie King
clock • 1 min read

St. James’s Place (SJP) has appointed brand agency Landor to work alongside it to support its brand thinking and development.

The appointment was chosen as part of a "holistic and ongoing project to further progress SJP's reputation". SJP's reputation arguably took a hit last year when The Sunday Times entered into a multi-month campaign against the advice giant, criticising its remuneration and benefits structure, and its fees. Tom Ellis: SJP revelations further place advice profession under spotlight Landor has worked with the likes of British Airways, global network Women Polical Leaders and American stocks and shares firm Standard & Poor. In the 1980s it created a graphic for British Airways that has ...

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