'Major pricing shifts' to come in platform market - the lang cat

Sophie King
clock • 2 min read

The lang cat has predicted some major pricing shifts in the platform market and suspects the sector could break apart as it reaches an "inflection point".

In its latest advised platform guide The Value myth: State of the Platform Nation, published Friday (20 December), the financial services consultancy predicted "major pricing shifts" in the platform market. The consultancy firm also predicted the platform market could "break apart" and expects a big drive to rebuild propositions and damaged reputations. The lang cat founder Mark Polson said there will be some "major price movement" in 2020. "We reckon 0.15% is going to be widely achievable in 2020/21 - however advisers will have to be willing to move assets to get it - and there's abs...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Parmenion to offer advisers wider portfolio analysis via Mabel Insights

Parmenion to offer advisers wider portfolio analysis via Mabel Insights

Advisers using Parmenion will gain access to tools

Sahar Nazir
clock 18 November 2025 • 1 min read
Aviva's adviser platform delivers 14% rise in net flows to £3.5bn

Aviva's adviser platform delivers 14% rise in net flows to £3.5bn

Improved retention across the adviser channel

Sahar Nazir
clock 13 November 2025 • 2 min read
7IM platform net sales hit £540m amid 'major transformation'

7IM platform net sales hit £540m amid 'major transformation'

Total advised AUM up 18% to £17.4bn

Isabel Baxter
clock 23 October 2025 • 2 min read