National IFA acquires London-based Addidi Wealth

WIFA winner

Sophie King
clock • 1 min read

Addidi Wealth has been acquired by national financial advice firm Progeny as it focuses on growing its wealth advisory service for women.

As part of the move, London-based Addidi will offer an expanded range of expertise, including legal and tax advice. Addidi chief executive officer Anna Sofat (pictured), who approached the firm for the next phase of her business development, said Progeny has brought together financial, legal and tax advice under one roof for "the first time in the UK." "Currently, around 90% of female clients say that they feel underrepresented and unsupported by the financial industry as a whole. Together with Progeny, we aim to change that," she added.  Sofat scooped a big accolade at Professiona...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why wellbeing is integral to financial planning

Why wellbeing is integral to financial planning

First Wealth founder and managing director Anthony Villis

Isabel Baxter
clock 25 September 2026 • 1 min read
Talking to each other is the best way to boost financial confidence

Talking to each other is the best way to boost financial confidence

'There's a permission problem'

Sophie Hall
clock 25 September 2026 • 3 min read
Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Working with Nicolas Hamilton, younger brother of F1 champion Lewis

Professional Adviser
clock 25 September 2026 • 1 min read