Aegon to scrap Kames brand as it creates £303bn global giant

Integrating European and US businesses

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"The changes allow us to be more responsive to the changing markets and the evolving needs of our investors, while avoiding duplication of effort" - Aegon's Bas NieuweWeme.
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"The changes allow us to be more responsive to the changing markets and the evolving needs of our investors, while avoiding duplication of effort" - Aegon's Bas NieuweWeme.

Aegon Asset Management is to do away with the Kames Capital brand in 2020 as it embarks on an initiative to integrate its European and US-based businesses into one £303bn AUM giant.

The move follows the merger of its senior European management team in 2018, which has responsibility for Aegon Asset Management and TKP Investments in the Netherlands, and Kames Capital in the UK. The...

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