Aegon to scrap Kames brand as it creates £303bn global giant

Integrating European and US businesses

clock • 2 min read

Aegon Asset Management is to do away with the Kames Capital brand in 2020 as it embarks on an initiative to integrate its European and US-based businesses into one £303bn AUM giant.

The move follows the merger of its senior European management team in 2018, which has responsibility for Aegon Asset Management and TKP Investments in the Netherlands, and Kames Capital in the UK. The TKP brand will also be phased out, though its fiduciary and multi-manager services will be rebranded as AAM Fiduciary Services & Investment Solutions and AAM Multi-Management, respectively. The new integrated structure will see the firm apply a simplified operating model, creating a global operating management board led by Aegon AM chief executive Bas NieuweWeme. The distribution and ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Platforms vie to attract retail investors ahead of SpaceX IPO

Platforms vie to attract retail investors ahead of SpaceX IPO

Could be 'first foray into investing' for many

Michael Nelson
clock 08 June 2026 • 4 min read
UK adviser platform market reaches £862bn in AUA

UK adviser platform market reaches £862bn in AUA

Currently 32 platforms from 27 providers operating in the UK adviser market

Sophia Panayi
clock 03 June 2026 • 1 min read
EQ Investors launches on Timeline platform

EQ Investors launches on Timeline platform

Financial planners to have direct access to sustainable portfolios

Sophia Panayi
clock 21 May 2026 • 1 min read