Personal Finance Society (PFS) chief executive Keith Richards has said he believes artificial intelligence (AI) is not a threat to financial advice but will instead complement it. Speaking to Professional Adviser's reporter Sophie King at the PFS Future Proof conference in Birmingham on Thursday (28 November), Richards (pictured) said the need and demand for advice is only going to increase. Therefore, advisers and the wider financial services sector may need help involving AI not only for themselves but for the rest of their firm. In his opinion, the chief executive said AI can be a ...
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