Martin Bamford to step away from financial advice

Replaced by female MD

Hannah Godfrey
clock • 1 min read

Informed Choice managing director and Chartered financial planner Martin Bamford is stepping away from the world of advice to focus on his new business venture, Bamford Media.

Shelley McCarthy is replacing Bamford as managing director of the Cranleigh-based IFA firm, while Bamford will become director of client education with responsibility for investment research and marketing. McCarthy will be the first non-family member to hold the role at the family firm. As part of the change in roles, Bamford (pictured) will hand over responsibility of his remaining portfolio of clients and focus on the growth of his creative agency Bamford Media, which was founded in 2017. McCarthy joined Informed Choice in 2009, initially as a paraplanner before becoming a financial...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read