Martin Bamford to step away from financial advice

Replaced by female MD

Hannah Godfrey
clock • 1 min read

Informed Choice managing director and Chartered financial planner Martin Bamford is stepping away from the world of advice to focus on his new business venture, Bamford Media.

Shelley McCarthy is replacing Bamford as managing director of the Cranleigh-based IFA firm, while Bamford will become director of client education with responsibility for investment research and marketing. McCarthy will be the first non-family member to hold the role at the family firm. As part of the change in roles, Bamford (pictured) will hand over responsibility of his remaining portfolio of clients and focus on the growth of his creative agency Bamford Media, which was founded in 2017. McCarthy joined Informed Choice in 2009, initially as a paraplanner before becoming a financial...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Treasury's AR consultation: Extending the FOS' scope a 'concern'

Treasury's AR consultation: Extending the FOS' scope a 'concern'

‘FOS needs to be overhauled as it is’

Isabel Baxter
clock 19 February 2026 • 4 min read
In Accord launches advice firm client investment 'badge' initiative

In Accord launches advice firm client investment 'badge' initiative

To demonstrate commitment to understanding client needs

Laura Purkess
clock 17 February 2026 • 2 min read
Feel Good Friday: Quilter pledges £3m towards financial education

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
clock 13 February 2026 • 1 min read