Firms reckon they handle complaints well but customers less sure - Huntswood

22% of customers satisfied with complaints handling

Sophie King
clock • 1 min read

Most firms tend to believe customers are satisfied with their complaints handling, yet nearly four in five customers are unhappy with the processes they have to go through, research by Huntswood has found.

In its Complaints Outlook 2019 report, which surveyed 31 firms, including 21 financial services firms, and 5,500 customers, the research and consultancy firm found three-fifths of firms (60%) believed customers were satisfied with their complaints handling. Just 22% of customers agreed, however. Indeed, nearly three-quarters (71%) of customers said they were dissatisfied with the empathy of the staff members they interacted with and a similar proportion (70%) were dissatisfied with the knowledge of those staff members. The research also found two-fifths (43%) of firms thought they res...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser journalist wins Headlinemoney award

Professional Adviser journalist wins Headlinemoney award

Prestigious awards celebrate financial services journalism excellence

Professional Adviser
clock 18 July 2025 • 1 min read
PA Digital Working Lunch: Baillie Gifford on the compelling UK opportunity

PA Digital Working Lunch: Baillie Gifford on the compelling UK opportunity

Join PA and Baillie Gifford online next Wednesday

Professional Adviser
clock 18 July 2025 • 1 min read
'Will this return us to one-size-fits-all?': Industry divided over Reeves' Consumer Duty wholesale review

'Will this return us to one-size-fits-all?': Industry divided over Reeves' Consumer Duty wholesale review

Wholesale exemption would ‘adversely affect the Duty’s objectives’

Sahar Nazir
clock 17 July 2025 • 5 min read