Millennials more likely than baby-boomers to want income not jackpot

Research by Just

Sophie King
clock • 2 min read

Millennials are more likely than baby-boomers to prefer to win £1,000 a month for life, rather than a lump sum of £1m if they were to win the lottery, according to research by Just Group.

The research comes ahead of the National Lottery's new game, Set for Life, which offers a top prize of £10,000 a month for 30 years rather than a lump sum . The new game is designed to appeal to a different type of player, according to Just Group, which interviewed more than 2,000 people about whether they would prefer lottery winnings as a £1m lump sum, £1,000 a week for the rest of their life of a mix of the two . More than half (53%) of ‘baby boomers' said they would like the £1m lump sum, with only one-in-20 (5%) choosing £1,000 income for life. The rest of the baby boomers (42%) ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

HMRC social media scam report email used just three times

HMRC social media scam report email used just three times

‘Dispiriting’ figure suggests public knowledge gap on fraud reporting

Jen Frost
clock 20 July 2026 • 5 min read
Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer

Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer

Sponsors Lara Brown

Professional Adviser
clock 17 July 2026 • 1 min read
Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Aimed at women at different stages of life and careers

Professional Adviser
clock 16 July 2026 • 3 min read