Millennials more likely than baby-boomers to want income not jackpot

Research by Just

Sophie King
clock
“Whatever age we are, we all seem to see value in knowing we have the income to pay the bills" - Just Group's Stephen Lowe
Image:

“Whatever age we are, we all seem to see value in knowing we have the income to pay the bills" - Just Group's Stephen Lowe

Millennials are more likely than baby-boomers to prefer to win £1,000 a month for life, rather than a lump sum of £1m if they were to win the lottery, according to research by Just Group.

The research comes ahead of the National Lottery's new game, Set for Life, which offers a top prize of £10,000 a month for 30 years rather than a lump sum . The new game is designed to appeal to...

To continue reading this article...

Join Professional Adviser

 

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your profession

£90m of Arena Wealth's investment management assets will move to Evelyn Partners.

Evelyn Partners adds £90m AUM in Arena Wealth acquisition

Sports and entertainment

clock 22 September 2022 • 1 min read
Radiant Financial snaps up three more IFAs

Radiant Financial snaps up three more IFAs

Consolidator completes fifth acquisition in 2022 as AUA hits £1.3bn

Julia Bahr
clock 22 September 2022 • 3 min read
Former CII CEO Sian Fisher

CII and PFS issue statement over 'recent disagreements'

The bodies plan to collectively update members from next year

clock 20 September 2022 • 1 min read