Image:
"For women who are not as financial fortunate, allocating sufficient money into their private pension investments could be crucial to funding a comfortable retirement” - Dr Ylva Baeckstrom
Male and female financial advisers make judgements about clients based on their own gender, which has a notable effect on the advice they give, according to a study carried out by King's College London Business school.
The research, led by Dr Ylva Baeckstrom, found female advisers gave the lowest knowledge and control ratings to female clients. They also recommended lower risk portfolios to female clients than to their...
To continue reading this article...
Join Professional Adviser
- Unlimited access to real-time news, industry insights and market intelligence.
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters.
- Make smart business decisions with the latest developments in regulation, investing retirement and protection.
- Tap into our community intelligence through our regular Pro Adviser poll.
- Be the first to hear about our events and awards programmes.
