Adviser gender can affect client recommendations - research

Male advisers recommend higher risk to men

Sophie King
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"For women who are not as financial fortunate, allocating sufficient money into their private pension investments could be crucial to funding a comfortable retirement” - Dr Ylva Baeckstrom
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"For women who are not as financial fortunate, allocating sufficient money into their private pension investments could be crucial to funding a comfortable retirement” - Dr Ylva Baeckstrom

Male and female financial advisers make judgements about clients based on their own gender, which has a notable effect on the advice they give, according to a study carried out by King's College London Business school.

The research, led by Dr Ylva Baeckstrom, found female advisers gave the lowest knowledge and control ratings to female clients. They also recommended lower risk portfolios to female clients than to...

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