GDPR drives advisers to adopt new technology - Intelliflo

359 new customers in 2018

Hannah Godfrey
clock • 1 min read

The General Data Protection Regulation (GDPR) introduced last year was a significant driver for advisers to adopt new technology to help them with compliance requirements, according to Intelliflo.

The back-office software provider's Personal Financial Portal (PFP), which is available to all users and allows advisers to exchange messages with customers in a secure way, has been available since 2015. And since the introduction of the GDPR rules on 25 May 2018, the firm said, more advisers have been engaging with customers through the portal, with a 68% increase in registration to the portal last year. GDPR and financial advice: Consent for marketing Additionally, Intelliflo increased its client base for its Intelligent Office software by 359 firms in 2018, while more than half...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read
Women more likely to seek professional financial advice – research

Women more likely to seek professional financial advice – research

Twenty percent of women likely to seek advice

Sophia Panayi
clock 22 May 2026 • 2 min read
The expectation gap: Why suitable advice can still fail the client

The expectation gap: Why suitable advice can still fail the client

'The industry is moving from suitability, to understanding and now to expectation management'

Elly Dowding and Lee Coates
clock 22 May 2026 • 4 min read