Advisers 'optimistic' about the future - Prudential

Four in five would recommend career in advice

Sophie King
clock • 1 min read

Advisers are increasingly optimistic about the future, research from Prudential has suggested, with growing numbers happy to recommend financial advice as a career.

Prudential's' 2018 Adviser Barometer found two-fifths (41%) of advisers and firms expected the number of advisers employed across the profession to grow in the year ahead, while twice that proportion (79%) were now happy to recommend financial advice as a career. These findings represent a marked change on just two years ago, when only 11% of advisers predicted growth in their numbers and 44% were inclined to recommend advice as a career. They also continue the upward trend of last year when the respective figures were 38% and 70%. Less positively, the research highlighted concerns ab...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why the Kession ruling could reshape risk across financial promotion and AR structures

Why the Kession ruling could reshape risk across financial promotion and AR structures

‘Commercially, the implications are far-reaching’

Gareth Fatchett
clock 01 June 2026 • 5 min read
Advice firms report that around four in ten clients are vulnerable - MorganAsh

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Data from the MorganAsh Resilience System

Jaskeet Briah
clock 28 May 2026 • 2 min read
Student loans present 'almost impossible' financial planning question

Student loans present 'almost impossible' financial planning question

To be a 'burden' for years to come, advisers say

Sophia Panayi
clock 28 May 2026 • 5 min read