Advisers 'optimistic' about the future - Prudential

Four in five would recommend career in advice

Sophie King
clock • 1 min read

Advisers are increasingly optimistic about the future, research from Prudential has suggested, with growing numbers happy to recommend financial advice as a career.

Prudential's' 2018 Adviser Barometer found two-fifths (41%) of advisers and firms expected the number of advisers employed across the profession to grow in the year ahead, while twice that proportion (79%) were now happy to recommend financial advice as a career. These findings represent a marked change on just two years ago, when only 11% of advisers predicted growth in their numbers and 44% were inclined to recommend advice as a career. They also continue the upward trend of last year when the respective figures were 38% and 70%. Less positively, the research highlighted concerns ab...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: What I've learnt from ambitious young women in advice

News editor's view: What I've learnt from ambitious young women in advice

To mark International Women’s Day this year, I wanted to shine a light on the young female talent out there in the advice profession.

Isabel Baxter
clock 06 March 2026 • 4 min read
Give to Gain: Why lifting women lifts the entire financial sector

Give to Gain: Why lifting women lifts the entire financial sector

Sharing time, knowledge and opportunity creates meaningful change

Steph Willcox
clock 06 March 2026 • 4 min read
Acting on, not just celebrating International Women's Day

Acting on, not just celebrating International Women's Day

'At my firm, we are walking the talk through a number of practical initiatives'

Fiona Oliver
clock 06 March 2026 • 4 min read