Advisers 'optimistic' about the future - Prudential

Four in five would recommend career in advice

Sophie King
clock • 1 min read

Advisers are increasingly optimistic about the future, research from Prudential has suggested, with growing numbers happy to recommend financial advice as a career.

Prudential's' 2018 Adviser Barometer found two-fifths (41%) of advisers and firms expected the number of advisers employed across the profession to grow in the year ahead, while twice that proportion (79%) were now happy to recommend financial advice as a career. These findings represent a marked change on just two years ago, when only 11% of advisers predicted growth in their numbers and 44% were inclined to recommend advice as a career. They also continue the upward trend of last year when the respective figures were 38% and 70%. Less positively, the research highlighted concerns ab...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Most of our industry has forgotten what advisers actually do

Most of our industry has forgotten what advisers actually do

‘Providers have a responsibility to better support advice firms’

Mark Sanderson
clock 16 March 2026 • 3 min read
Government unveils changes to FOS operations after landmark review

Government unveils changes to FOS operations after landmark review

New ten-year limit for bringing complaints

Isabel Baxter
clock 16 March 2026 • 5 min read
Feel Good Friday: Wise Investment employee takes on the Great Wall of China for charity

Feel Good Friday: Wise Investment employee takes on the Great Wall of China for charity

Raising funds for Katherine House Hospice

Professional Adviser
clock 13 March 2026 • 1 min read