Advisers 'optimistic' about the future - Prudential

Four in five would recommend career in advice

Sophie King
clock • 1 min read

Advisers are increasingly optimistic about the future, research from Prudential has suggested, with growing numbers happy to recommend financial advice as a career.

Prudential's' 2018 Adviser Barometer found two-fifths (41%) of advisers and firms expected the number of advisers employed across the profession to grow in the year ahead, while twice that proportion (79%) were now happy to recommend financial advice as a career. These findings represent a marked change on just two years ago, when only 11% of advisers predicted growth in their numbers and 44% were inclined to recommend advice as a career. They also continue the upward trend of last year when the respective figures were 38% and 70%. Less positively, the research highlighted concerns ab...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

UK IFA deal numbers hit 'new peak' in 2025

UK IFA deal numbers hit 'new peak' in 2025

Deals rose from 50 to 133 between 2020 and 2025

Sophia Panayi
clock 12 May 2026 • 4 min read
Phillip Wickenden: The political map has been redrawn

Phillip Wickenden: The political map has been redrawn

'The market is not pricing personalities. It is pricing discipline'

Phillip Wickenden
clock 11 May 2026 • 6 min read
Why the end of paper shareholdings matters now

Why the end of paper shareholdings matters now

‘There is still time before the 2027 deadline’

Ben Rogers
clock 11 May 2026 • 4 min read