Legal & General has launched a hub for financial advisers that is dedicated to income protection.
The hub offers access to benefits calculators, guides to income protection as well as other tools and resources to assist intermediaries communicating the value of income protection to their clients.
The move follows the updates to L&G's income protection benefit plan in July, including greater flexibility for NHS doctors and workers.
"While critical illness cover and life insurance are often the first protection solutions we talk about as an industry, for many customers income protection can play a no less important role," said Legal & General intermediary director Craig Brown.
"Our Deadline to Breadline report found nearly a third of employees didn't have any financial back-up plans in place. Income protection could provide a monthly benefit should the client be unable to work due to incapacity caused by illness or injury resulting in a loss of earnings.
"Intermediaries already do a great job of protecting their clients and these changes are designed to help make that process simpler and more effective."
Nine in 10 do not have income protection
Now available to members' families
Go-to place for IP information
Lessons for income protection