Why demand for unemployment insurance is rising

Most of the demand to come from mid-career workers

clock • 3 min read

Kesh Thukaram, co-founder, Best Insurance, discusses rising demand for unemployment insurance amid economic uncertainty, as well as the outlook for 2026 and beyond, and opportunities for advisers.

Consumer anxiety around job security is rising. More people across the UK are becoming increasingly worried about potential layoffs and corporate restructuring, while others are continuing to struggle in their search to find a new job. As a result, demand for unemployment cover has seen a significant surge. Data from Best Insurance shows that enquiries for unemployment cover more than doubled in 2025, rising by 105.5% between Q1 and Q4. Economic uncertainty The figures reflect a year marked by stagnant growth, economic uncertainty and evolving government policy, and culminated in th...

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