Advisers increasing support for vulnerable clients - Prudential

'Monitoring concerning behaviour'

Sophie King
clock • 2 min read

Advisers are increasing support for vulnerable clients and training staff to spot signs of impairments, in response to growing concern about the impact of cognitive decline, according to Prudential research.

Almost three-quarters of advice firms now have specific rules for advising vulnerable clients and are increasing their support for them as the sector responds to the growth in inquiries about later-life advice, the Pru's numbers suggest. More than two-in-five of the 101 firms surveyed by Pollright for the insurer said they now monitor for signs of unusual or concerning behaviour among clients, in response to growing concern about the impact of cognitive decline, while nearly half of firms claimed they now train staff to spot signs of cognitive impairment. Of the firms questioned, one-...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

PA Asks: Should the FCA intervene to tackle pension delays?

PA Asks: Should the FCA intervene to tackle pension delays?

Plus, did the FCA's consolidation review go far enough?

Professional Adviser
clock 07 November 2025 • 1 min read
FE Fundinfo expands adviser platform with acquisition of Contengo

FE Fundinfo expands adviser platform with acquisition of Contengo

Deal intended to strengthen Nexus platform

Sahar Nazir
clock 07 November 2025 • 2 min read
Advisers warned against 'tick-box' cashflow modelling

Advisers warned against 'tick-box' cashflow modelling

Cashflow modelling ‘only as good as the information you put in’

Sahar Nazir
clock 06 November 2025 • 5 min read