What Justin Bieber is telling you about your clients

Justin Bieber (I am a fan – ‘Where Are Ü Now' is a banger) made headlines in the past week thanks to his ‘stripped back' performance at Coachella. Missed it? So did most of the crowd. He sat on a chair, whipped out his Mac and streamed some of his old songs and short videos, and sang along. We've all been there, doing life admin and joining in on the chorus. But we don't get $10m for it. Sadly. I'm sure more cultured folk than I will explain why it was a masterpiece, but having seen clips, it just looked like one long exhale. "Baby, followed by Sorry, mixed into Where Are Ü N...