Prudential agrees annuity referral deal with HUB Financial Solutions

Customers can access whole of market

Hannah Godfrey
clock • 1 min read

Prudential is expanding the range of annuity products available to customers through a new distribution agreement with HUB Financial Solutions, which is part of Just Group.

The move will give Prudential customers access to the whole annuity market, doubling the range to six annuity providers from Prudential's own panel of three. The group said it was part of the company's plan to widen the range of products and services available to customers. Aviva, Canada Life, Hodge Life, Just, Legal & General and Scottish Widows make up the HUB Financial Solutions panel, giving Prudential customers complete access to all annuity providers in the marketplace. Prudential managing director of wealth solutions David Macmillan said: "Pension freedom has certainly opened u...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

Annuity rates rose to 7.51% by end of 2025

Annuity rates rose to 7.51% by end of 2025

Rise worth an extra £7,000 to £9,000 in lifetime income for a 65-year-old

Holly Roach
clock 28 January 2026 • 2 min read
L&G joins with HSBC UK in annuity access push

L&G joins with HSBC UK in annuity access push

HSBC customers given direct access to L&G annuity service

Jenna Brown
clock 07 January 2026 • 2 min read
Doug Brodie: Start where the client starts - income, not risk

Doug Brodie: Start where the client starts - income, not risk

Using investment trusts to solve the drawdown problem, part two

Doug Brodie
clock 06 January 2026 • 5 min read