AFH 'scrapping platform fees' for clients

'Natural development of strategy'

Tom Ellis
clock • 1 min read

National adviser network AFH has confirmed it is scrapping platform fees for all of its clients, saying "platforms are too expensive" and suggesting others would follow its lead.

The consolidator's chief executive Alan Hudson said clients investing with AFH would not be charged platform fees from the end of 2018. Last month AFH told PA it was "inevitable" the firm, which has more than £3bn assets under management and 160 IFAs, would absorb platform costs for clients. "Platforms are too expensive anyway and, as it is mainly advisers who benefit from using them, we do not think it is right our clients pay for them," Hudson said. "We believe investment returns in the future will on average be lower than they have been historically. That means we have to look to r...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Tavistock to take fintech focus amid 'significant strategic realignment'

Tavistock to take fintech focus amid 'significant strategic realignment'

Sets out ‘extensive but appropriate’ use of AI

Isabel Baxter
clock 23 December 2025 • 3 min read
Advice AI start-up Avenir to close operations

Advice AI start-up Avenir to close operations

Co-founder Andrea MacDonald will be joining Saturn

Isabel Baxter
clock 23 December 2025 • 2 min read
MWA Financial acquires Midlands advice firm

MWA Financial acquires Midlands advice firm

Snaps up Stonewood Financial Planning

Isabel Baxter
clock 18 December 2025 • 2 min read