AFH 'scrapping platform fees' for clients

'Natural development of strategy'

Tom Ellis
clock • 1 min read

National adviser network AFH has confirmed it is scrapping platform fees for all of its clients, saying "platforms are too expensive" and suggesting others would follow its lead.

The consolidator's chief executive Alan Hudson said clients investing with AFH would not be charged platform fees from the end of 2018. Last month AFH told PA it was "inevitable" the firm, which has more than £3bn assets under management and 160 IFAs, would absorb platform costs for clients. "Platforms are too expensive anyway and, as it is mainly advisers who benefit from using them, we do not think it is right our clients pay for them," Hudson said. "We believe investment returns in the future will on average be lower than they have been historically. That means we have to look to r...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Openwork's 2Plan finishes compensating clients after putting £1m aside

Openwork's 2Plan finishes compensating clients after putting £1m aside

Eventual redress bills for ongoing service and rebalancing issues below original provisions

Isabel Baxter
clock 14 August 2026 • 2 min read
FSCS opens claims for HDH Investment Services amid investigation

FSCS opens claims for HDH Investment Services amid investigation

Investment advisory firm entered liquidation in April after FCA probe

Isabel Baxter
clock 14 August 2026 • 1 min read
Norwich advice firm declared failed by FSCS

Norwich advice firm declared failed by FSCS

Signpost Financial Planning faces claims over general investments and SIPPs

Isabel Baxter
clock 13 August 2026 • 1 min read