Standard Life 'completes' Elevate integration

Bought platform for £31m in 2016

Tom Ellis
clock • 2 min read

Standard Life has completed the integration of its Elevate platform ending all of its transitional service agreements with previous owner Axa.

The provider has been on a mission to steer the loss-making platform into the black, saying last February the Elevate platform would be profitable "in a few years' time". It has remained adamant it will keep the platform a separate proposition to its other adviser platform Standard Life Wrap. Standard Life has made a number of changes since it acquired the loss-making platform for £31m and pledged a further £69m to upgrade and integrate the platform. These include a simplified new business process "with improved functionality", access to SL International Bond, the addition of more than 4...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Admits adviser communication on Elevate has been lacking

Jenna Brown
clock 10 June 2025 • 4 min read
Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Shortlists will be published in early July

Professional Adviser
clock 05 June 2025 • 1 min read
Parmenion group operating profit rises to £17.5m in 2024

Parmenion group operating profit rises to £17.5m in 2024

Platform’s flows doubled during the 12 months to 31 December

Jenna Brown
clock 03 June 2025 • 2 min read