Standard Life 'completes' Elevate integration

Bought platform for £31m in 2016

Tom Ellis
clock • 2 min read

Standard Life has completed the integration of its Elevate platform ending all of its transitional service agreements with previous owner Axa.

The provider has been on a mission to steer the loss-making platform into the black, saying last February the Elevate platform would be profitable "in a few years' time". It has remained adamant it will keep the platform a separate proposition to its other adviser platform Standard Life Wrap. Standard Life has made a number of changes since it acquired the loss-making platform for £31m and pledged a further £69m to upgrade and integrate the platform. These include a simplified new business process "with improved functionality", access to SL International Bond, the addition of more than 4...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Why the need to master data is now business critical

Why the need to master data is now business critical

'Most advisers, it seems, are tolerating data delivery from platforms and pension providers'

Chanelle Paynter
clock 15 July 2026 • 4 min read
How does a Model B platform work and what are the differences with other models?

How does a Model B platform work and what are the differences with other models?

Mark Rendle explains how a 'Model B' platform works and how it differs from other models...

Mark Rendle
clock 09 July 2026 • 4 min read
Platform functionality: Beware change for change's sake

Platform functionality: Beware change for change's sake

'It's all too easy to end up in the realm of bolt-ons and fripperies'

Steve Andrews
clock 26 June 2026 • 4 min read