'Family mindset' key to cross-generational client retention

PA/IW webinar

Victoria McKeever
clock • 2 min read

"Getting the family to think as a family" was one of the many tips for advisers and wealth managers to emerge from today's Professional Adviser/Investment Week webinar on retaining clients across the generations.

"When we first speak to them, a lot of millennials do not perceive they need any wealth management because they do not perceive they have any wealth to manage," explained St James's Place head of overseas client development Colin Nelson.   "Actually they do - but it is sitting within the family pot, not within their own pot. That is the conclusion we have come to in a lot of education events we have done in the past 18 months - it has been about getting the family to think as a family and communicate with each other." Mark Loosmore: To (digitally) serve and prosper Nelson was sp...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Most of our industry has forgotten what advisers actually do

Most of our industry has forgotten what advisers actually do

‘Providers have a responsibility to better support advice firms’

Mark Sanderson
clock 16 March 2026 • 3 min read
Government unveils changes to FOS operations after landmark review

Government unveils changes to FOS operations after landmark review

New ten-year limit for bringing complaints

Isabel Baxter
clock 16 March 2026 • 5 min read
Feel Good Friday: Wise Investment employee takes on the Great Wall of China for charity

Feel Good Friday: Wise Investment employee takes on the Great Wall of China for charity

Raising funds for Katherine House Hospice

Professional Adviser
clock 13 March 2026 • 1 min read