'Family mindset' key to cross-generational client retention

PA/IW webinar

Victoria McKeever
clock • 2 min read

"Getting the family to think as a family" was one of the many tips for advisers and wealth managers to emerge from today's Professional Adviser/Investment Week webinar on retaining clients across the generations.

"When we first speak to them, a lot of millennials do not perceive they need any wealth management because they do not perceive they have any wealth to manage," explained St James's Place head of overseas client development Colin Nelson.   "Actually they do - but it is sitting within the family pot, not within their own pot. That is the conclusion we have come to in a lot of education events we have done in the past 18 months - it has been about getting the family to think as a family and communicate with each other." Mark Loosmore: To (digitally) serve and prosper Nelson was sp...

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