Invesco to phase out Perpetual and Powershares names

In global rebrand

Natalie Kenway
clock • 2 min read

Invesco has announced it will be dropping subsidiary brand names Perpetual and PowerShares as it unifies the business under one global brand.

The group said there will be no changes to investment philosophies or processes but subsidiary brands PowerShares, Perpetual and Trimark will be phased out over time, at a pace that makes sense for each arm. However, the goal is to complete most of this work in 2018. Marty Flanagan, President and CEO of Invesco, said: "Invesco is a well-recognized brand in many of the markets in which we operate. Moving to a unified brand globally strengthens our ability to market our comprehensive range of capabilities more effectively and contributes to a consistent client experience across multiple ma...

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