Embark appoints head of platform sales

Joins from Elevate

Victoria McKeever
clock • 1 min read

Embark Group has appointed Jon Haslam as head of platform sales, who joins from Standard Life's Elevate.

Haslam will take the lead on introducing and promoting the Embark platform to advisers across the UK, which it launched in November. The Embark platform is the latest entrant to the platform market, intended to be a "low cost" solution to help advisers deliver a cost-effective service to "mass-affluent" consumers. Haslam worked at Elevate since it was acquired from Axa UK by Standard Life in May 2016 but had been a regional sales manager at Axa Wealth for the 17 years previous. He has also worked for Winterthur and Scottish Amicable during his 28 years in the industry. Embark yesterda...

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