Embark appoints head of platform sales

Joins from Elevate

Victoria McKeever
clock • 1 min read

Embark Group has appointed Jon Haslam as head of platform sales, who joins from Standard Life's Elevate.

Haslam will take the lead on introducing and promoting the Embark platform to advisers across the UK, which it launched in November. The Embark platform is the latest entrant to the platform market, intended to be a "low cost" solution to help advisers deliver a cost-effective service to "mass-affluent" consumers. Haslam worked at Elevate since it was acquired from Axa UK by Standard Life in May 2016 but had been a regional sales manager at Axa Wealth for the 17 years previous. He has also worked for Winterthur and Scottish Amicable during his 28 years in the industry. Embark yesterda...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Don't think of consolidation as the end of independent advice. It isn't'

'Don't think of consolidation as the end of independent advice. It isn't'

Continuity before everything else

Tom Rowe-Jones
clock 02 September 2026 • 5 min read
SENDA calls on profession to share how it supports families with disabilities

SENDA calls on profession to share how it supports families with disabilities

Part of white paper launching in November

Isabel Baxter
clock 02 September 2026 • 2 min read
Plannex memberships boosted by 'out of the blue' Reddit influx

Plannex memberships boosted by 'out of the blue' Reddit influx

Without spending a penny on the social media platform

Isabel Baxter
clock 01 September 2026 • 5 min read