Embark appoints head of platform sales

Joins from Elevate

Victoria McKeever
clock • 1 min read

Embark Group has appointed Jon Haslam as head of platform sales, who joins from Standard Life's Elevate.

Haslam will take the lead on introducing and promoting the Embark platform to advisers across the UK, which it launched in November. The Embark platform is the latest entrant to the platform market, intended to be a "low cost" solution to help advisers deliver a cost-effective service to "mass-affluent" consumers. Haslam worked at Elevate since it was acquired from Axa UK by Standard Life in May 2016 but had been a regional sales manager at Axa Wealth for the 17 years previous. He has also worked for Winterthur and Scottish Amicable during his 28 years in the industry. Embark yesterda...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Copia launches smoothed managed portfolio range with Wesleyan

Copia launches smoothed managed portfolio range with Wesleyan

Copia Select Smoothed portfolios

Sahar Nazir
clock 22 January 2026 • 2 min read
Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against Whiskey & Wealth Club

Sahar Nazir
clock 21 January 2026 • 2 min read
FOS leadership changes show reforms 'are serious'

FOS leadership changes show reforms 'are serious'

2026 will be a ‘year of material change’ at the Ombudsman

Isabel Baxter
clock 21 January 2026 • 3 min read