Advisers optimistic profession numbers will increase - Pru

Aspire programme relaunched

Hannah Godfrey
clock • 2 min read

Advisers are increasingly optimistic the market for advice will continue to grow yet fear too little continues to be done to encourage new recruits to the profession, research from Prudential has found.

The group's nationwide study of 101 financial advisers found nearly two out of five (38%) expected the number of advisers in the profession to increase over the next year, representing a considerable change in expectations over the last 12 months. A similar survey last year found more than half (51%) of advisers predicting numbers across the profession would fall. Prudential suggested part of the reason for this turnaround was increased confidence in recommending financial advice as a career for new recruits - around 70% said they would urge others to start a career in advice. Even so...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Government's FOS reforms 'a mixed bag'

Government's FOS reforms 'a mixed bag'

Some changes appear to be ‘lacking in any substance,’ commentators say

Isabel Baxter
clock 16 July 2025 • 4 min read
PA360 North: First speakers revealed!

PA360 North: First speakers revealed!

Event returns to Warrington later this year

Professional Adviser
clock 16 July 2025 • 1 min read
FCA fines Barclays £42m over anti-money laundering failings linked to WealthTek

FCA fines Barclays £42m over anti-money laundering failings linked to WealthTek

Bank accused of missing basic due diligence checks as £34m was deposited into WealthTek client account

Sahar Nazir
clock 16 July 2025 • 2 min read