Millennial generation aspires to using advisers - research

Apps to become more popular, finds Finimize

Hannah Godfrey
clock • 2 min read

A third of millennials hope 'one day' to obtain financial advice from a professional adviser, despite that at present being one of the less popular channels for that generation, research by Finimize has found.

Online financial planning platform Finimize found just 10% of millennials currently use a financial adviser, making this channel one of the least popular sources for getting help with their finances among 18 to 34 year-olds. Nevertheless, a third (33%) of millennials aspire to have access to an adviser in the future, making it the second most popular 'one day' option after a bank or building society (38%).  The research also found nearly half (49%) of millennials currently rely on parents for financial advice, while just under a quarter (23%) turn to a friend for guidance. Advice from...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Women in Financial Advice Awards 2026: Photo highlights from the night

Women in Financial Advice Awards 2026: Photo highlights from the night

Celebrating the best women in advice and financial services

Professional Adviser
clock 06 November 2026 • 1 min read
Feel Good Friday: Rathbones donates £35,000 to London Youth

Feel Good Friday: Rathbones donates £35,000 to London Youth

Youth Work Week

Professional Adviser
clock 06 November 2026 • 1 min read
Women in Financial Advice Awards 2026: Winners' gallery

Women in Financial Advice Awards 2026: Winners' gallery

Championing women in advice and financial services

Professional Adviser
clock 05 November 2026 • 1 min read