PFS rebrands as part of CII revamp strategy

The PFS and CII, along with the Society of Mortgage Professionals, will all unite under the same group logo as a "visible mark of a united profession". The new logo is an updated version of the original CII coat of arms, which was granted alongside the Royal Charter to "secure and justify the confidence of the public". The coat of arms represents the united profession the CII serves, including each major class of business. It symbolises the United Kingdom through a lion and unicorn, both of which have fish scales, which stand for international trade. The group will adopt the PFS ta...