Advisers fear increased M&A activity 'dilutes' service and proposition

Follows three M&A deals in one morning

Victoria McKeever
clock • 3 min read

Advisers have criticised the increased merger and acquisition (M&A) activity of late, saying they feared it would "dilute" firms' service and proposition.

The advisers said they were vary of firms becoming too big and some firms being forced to operate a charging model that was "broken". They were also concerned about the 'shrinking choice' for consumers. On Monday morning Bellpenny and Ascot Lloyd completed a merger deal to create a combined business with more than 100 advisers and £6bn in funds under management (FUM). On the same morning, consolidator firm AFH completed the purchase of three more IFA firms, taking its total acquisitions for the year into double figures. Fairstone also acquired another firm and added a firm to its p...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

PFS Festival of Financial Planning returns for 2026

PFS Festival of Financial Planning returns for 2026

To take place on 18-19 November at NEC Birmingham

Sophia Panayi
clock 08 September 2026 • 1 min read
Blevins Franks launches cross-border referral service for UK advisers

Blevins Franks launches cross-border referral service for UK advisers

For UK advisers with clients in Europe

Sophia Panayi
clock 08 September 2026 • 2 min read
Almost six in ten advisers open to simplified advice

Almost six in ten advisers open to simplified advice

Vanguard survey finds

Jen Frost
clock 07 September 2026 • 2 min read