LV= loses MD as group restructures

Three businesses merged into one

Hannah Godfrey
clock • 1 min read

LV= managing director Myles Rix has left the business after no job offer was made to him following the restructure of the life business.

The insurer has restructured its life business to bring its protection, retirement solutions and heritage businesses under one management. As a result, current managing director of LV= retirement solutions and heritage businesses John Perks has been promoted to managing director of the life business, and will report directly to group chief executive Richard Rowney. Rix (pictured) was not offered an alternative role at the insurer. LV= said he chose to leave the business. The change in structure and management will be effective from 1 July. The insurer said it reflects its future...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The paradox of invisible value: How to ensure clients recognise the power of advice in volatile times

The paradox of invisible value: How to ensure clients recognise the power of advice in volatile times

'Investing is not just a technical exercise; it’s an emotional one'

Kate Rainbow
clock 03 August 2026 • 4 min read
The Platforms Association acquires the UK Platform Awards

The Platforms Association acquires the UK Platform Awards

Clive Waller hands over the awards programme

Isabel Baxter
clock 30 July 2026 • 2 min read
FCA bereavement survey sent to just 12 firms – 'A very small dip in the ocean'

FCA bereavement survey sent to just 12 firms – 'A very small dip in the ocean'

Covers advisers, platforms and wealth managers

Sophia Panayi
clock 30 July 2026 • 3 min read