LV= loses MD as group restructures

Three businesses merged into one

Hannah Godfrey
clock • 1 min read

LV= managing director Myles Rix has left the business after no job offer was made to him following the restructure of the life business.

The insurer has restructured its life business to bring its protection, retirement solutions and heritage businesses under one management. As a result, current managing director of LV= retirement solutions and heritage businesses John Perks has been promoted to managing director of the life business, and will report directly to group chief executive Richard Rowney. Rix (pictured) was not offered an alternative role at the insurer. LV= said he chose to leave the business. The change in structure and management will be effective from 1 July. The insurer said it reflects its future...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Data from the MorganAsh Resilience System

Jaskeet Briah
clock 28 May 2026 • 2 min read
Student loans present 'almost impossible' financial planning question

Student loans present 'almost impossible' financial planning question

To be a 'burden' for years to come, advisers say

Sophia Panayi
clock 28 May 2026 • 5 min read
Advice consolidation: Reputation, regulation and a transforming market

Advice consolidation: Reputation, regulation and a transforming market

Growth alone is no longer enough

Isabel Baxter
clock 27 May 2026 • 5 min read