Brits unwilling to pay the going rate for financial advice

Baby boomers less willing to pay than millennials

Hannah Godfrey
clock • 2 min read

More than three quarters (76%) of Brits would refuse to pay the typical hourly fee for financial advice, a survey from Legg Mason has found.

According to unbiased.co.uk, the average hourly fee in the UK for financial advice is £150, which the survey found a mere 10% of Britons were willing to pay. Just more than a third (36%) of the 900 UK investors asked in Legg Mason's fifth annual global investment survey said they would refuse to pay anything at all. Of the remaining respondents, just less than a third (29%) said they would pay a maximum of £49 per hour, while a further 11% said they would pay between £50 and £149. Baby boomers unwilling to pay The survey found baby boomers were the generation least willing to pay...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Underperforming' sector does more damage to women over time

'Underperforming' sector does more damage to women over time

Y Tree executive director Eliana Sydes speaks to PA

Sophia Panayi
clock 29 July 2026 • 2 min read
From the annual review to the 'always on' adviser/client relationship

From the annual review to the 'always on' adviser/client relationship

'Regular reviews will still play an important role, but clients' lives do not follow a servicing calendar'

Tessa Lee
clock 28 July 2026 • 4 min read
Number of British millionaires drops to lowest level since 2008

Number of British millionaires drops to lowest level since 2008

Estimated number of 442,000

Sophia Panayi
clock 28 July 2026 • 3 min read