Quarter of ISA savers unaware how to source advice

ISAs more attractive after limit increase

Hannah Godfrey
clock • 1 min read

More than two fifths of regular ISA savers would increase their investments if they knew how to source financial advice - which almost a quarter (23%) admitted they didn't, according to MetLife.

The provider's nationwide study found almost half (45%) of ISA savers thought the current rules and options for stocks and shares ISAs were too complex for them to understand, highlighting the need for independent advice. A mere fifth of those questioned held equity ISAs and more than a third said they would not invest in them because of fears about volatility. MetLife questioned 1,071 employed adults aged 18 and above during January and February 2017, ahead of the increase of the tax-free ISA contribution limit to £20,000 from £15,240. It found about one in five (18%) had sought a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

UK IFA deal numbers hit 'new peak' in 2025

UK IFA deal numbers hit 'new peak' in 2025

Deals rose from 50 to 133 between 2020 and 2025

Sophia Panayi
clock 12 May 2026 • 4 min read
Why the end of paper shareholdings matters now

Why the end of paper shareholdings matters now

‘There is still time before the 2027 deadline’

Ben Rogers
clock 11 May 2026 • 4 min read
How advisers can support clients through market volatility

How advisers can support clients through market volatility

‘Losses simply hurt more than gains feel good’

Sophia Panayi
clock 08 May 2026 • 3 min read