Unbiased makes changes after adviser criticism

‘Great they’re listening'

Hannah Godfrey
clock • 2 min read

Unbiased has altered the design of its homepage after earning multiple criticisms about some of its new features from advisers.

The adviser referral service altered the appearance of its homepage to give equal weighting to its new feature ‘Connect with an adviser' and the old ‘Browse local advisers' search bar. The changes came after Clayden Associates Director Dan Clayden told Professional Adviser last week the prominence given to the new feature meant many consumers were not scrolling down to the old geographical search function. The problem was, he said, that to interact with any potential customers generated through the new feature, advisers had to pay an additional £36 per lead on top of their monthly sub...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Adviser interest decreases in income-focused funds

Adviser interest decreases in income-focused funds

According to the quarterly Market Intelligence report from Square Mile

Sahar Nazir
clock 12 April 2024 • 1 min read
Schroders Personal Wealth five years on: Did it change the game?

Schroders Personal Wealth five years on: Did it change the game?

'Perhaps more evolution that revolution in the market'

Justin Cash
clock 12 April 2024 • 4 min read
Feel Good Friday: Progeny director runs for cancer charity

Feel Good Friday: Progeny director runs for cancer charity

Alex Shaw has beat lung cancer and is training for the London Marathon

Professional Adviser
clock 12 April 2024 • 1 min read