Unbiased makes changes after adviser criticism

‘Great they’re listening'

Hannah Godfrey
clock • 2 min read

Unbiased has altered the design of its homepage after earning multiple criticisms about some of its new features from advisers.

The adviser referral service altered the appearance of its homepage to give equal weighting to its new feature ‘Connect with an adviser' and the old ‘Browse local advisers' search bar. The changes came after Clayden Associates Director Dan Clayden told Professional Adviser last week the prominence given to the new feature meant many consumers were not scrolling down to the old geographical search function. The problem was, he said, that to interact with any potential customers generated through the new feature, advisers had to pay an additional £36 per lead on top of their monthly sub...

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