Unbiased reports surge in consumers seeking advice

Up almost 60% on last year

Victoria McKeever
clock • 1 min read

Unbiased has reported a 57% increase of visitors to its directory site, saying more consumers were currently looking for advice than ever before.

The adviser directory said it had seen an "exceptional" rush of visits to the site on what is known as ‘Advice Day', which is the first working Monday of the year and generally the most popular day for seeking professional financial advice. Pension advice remained the most in demand but searches for mortgage advice had become almost as popular this year. This was followed by searches related to investment advice, protection, savings, tax and finally, business. Unbiased said the New Year often triggered plans for home-buying, changes to a family business or divorce, prompting the searc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Optimistic advisers focus on profitable business growth this year

Optimistic advisers focus on profitable business growth this year

Attracting new clients high priority for firms

Jenna Brown
clock 26 January 2026 • 2 min read
Copia launches smoothed managed portfolio range with Wesleyan

Copia launches smoothed managed portfolio range with Wesleyan

Copia Select Smoothed portfolios

Sahar Nazir
clock 22 January 2026 • 2 min read
Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against Whiskey & Wealth Club

Sahar Nazir
clock 21 January 2026 • 2 min read