Unbiased reports surge in consumers seeking advice

Up almost 60% on last year

Victoria McKeever
clock • 1 min read

Unbiased has reported a 57% increase of visitors to its directory site, saying more consumers were currently looking for advice than ever before.

The adviser directory said it had seen an "exceptional" rush of visits to the site on what is known as ‘Advice Day', which is the first working Monday of the year and generally the most popular day for seeking professional financial advice. Pension advice remained the most in demand but searches for mortgage advice had become almost as popular this year. This was followed by searches related to investment advice, protection, savings, tax and finally, business. Unbiased said the New Year often triggered plans for home-buying, changes to a family business or divorce, prompting the searc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read
New Talent Alliance launches financial advice careers guide

New Talent Alliance launches financial advice careers guide

Designed to attract new entrants into the profession

Sophia Panayi
clock 11 August 2026 • 2 min read