Unbiased reports surge in consumers seeking advice

Up almost 60% on last year

Victoria McKeever
clock • 1 min read

Unbiased has reported a 57% increase of visitors to its directory site, saying more consumers were currently looking for advice than ever before.

The adviser directory said it had seen an "exceptional" rush of visits to the site on what is known as ‘Advice Day', which is the first working Monday of the year and generally the most popular day for seeking professional financial advice. Pension advice remained the most in demand but searches for mortgage advice had become almost as popular this year. This was followed by searches related to investment advice, protection, savings, tax and finally, business. Unbiased said the New Year often triggered plans for home-buying, changes to a family business or divorce, prompting the searc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Verso rejects platform incentives model, says adoption must be earned

Verso rejects platform incentives model, says adoption must be earned

Nucleus-built platform rolled out across advice group with no mandated use as consolidator targets £5bn AUM

Sahar Nazir
clock 27 June 2025 • 2 min read
Number of highly vulnerable clients slides

Number of highly vulnerable clients slides

Dynamic Planner research finds

Jen Frost
clock 27 June 2025 • 2 min read
Anthony Carty: Why the nuance of private equity in advice matters

Anthony Carty: Why the nuance of private equity in advice matters

When done right, PE can help deliver sustainable growth for the whole market

Anthony Carty
clock 27 June 2025 • 4 min read