Low interest rates on equity release products are driving more people to enquire about switching plans, specialist adviser Bower Retirement has said.
In a recent study the firm found more than half of advisers had seen a rise in clients looking to move their existing deal to a lower rate. About 12% had even reported a 'substantial increase' in interest...
£3.4bn released last year
And mortgage lending
To communicate equity release's wider opportunities and benefits, writes Chris Flowers, providers and advisers need to think about how best to engage not only its usual target audience but also their families
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