Alliance Trust appoints Lee Badger as head of intermediary sales

Joins from Axa Life Invest UK

Tom Ellis
clock • 1 min read

Alliance Trust Savings has hired Axa Life Invest UK sales director Lee Badger as head of intermediary sales.

The firm said Badger (pictured), who spent six years at Axa, will work closely with commercial director Ed Carey to maintain and develop adviser relationships and grow its intermediary channel revenue. Badger also previously held roles as sales development manager at Aegon UK and regional sales manager at The Hartford.  Alliance Trust Savings has also appointed Allison Fower as its chief operating officer to take overall day-to-day leadership of the firm's operations. Fower joins the firm from the Prudential Assurance Company and has experience in the management and development of self-i...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Andrew Goodwin: It's time for advisers to think differently about innovation

Andrew Goodwin: It's time for advisers to think differently about innovation

'Ours is still a profession that rightly places enormous emphasis on the human touch, relationships and trust'

Andrew Goodwin
clock 04 July 2025 • 4 min read
Altus' Holford urges advisers to reframe concept of advice gap

Altus' Holford urges advisers to reframe concept of advice gap

Traditional models of value, service and delivery are being challenged

Sahar Nazir
clock 04 July 2025 • 2 min read
PA Asks: Do you keep in touch with clients when on holiday?

PA Asks: Do you keep in touch with clients when on holiday?

Plus, targeted support worries and BDMs

Professional Adviser
clock 04 July 2025 • 1 min read