Alliance Trust appoints Lee Badger as head of intermediary sales

Joins from Axa Life Invest UK

Tom Ellis
clock • 1 min read

Alliance Trust Savings has hired Axa Life Invest UK sales director Lee Badger as head of intermediary sales.

The firm said Badger (pictured), who spent six years at Axa, will work closely with commercial director Ed Carey to maintain and develop adviser relationships and grow its intermediary channel revenue. Badger also previously held roles as sales development manager at Aegon UK and regional sales manager at The Hartford.  Alliance Trust Savings has also appointed Allison Fower as its chief operating officer to take overall day-to-day leadership of the firm's operations. Fower joins the firm from the Prudential Assurance Company and has experience in the management and development of self-i...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Cohabitation consultation to provide 'improvement not parity'

Cohabitation consultation to provide 'improvement not parity'

Clear framework could help advisers

Sophia Panayi
clock 08 June 2026 • 5 min read
Feel Good Friday: Royal London opens applications for £10,000 women and girls' rugby grant

Feel Good Friday: Royal London opens applications for £10,000 women and girls' rugby grant

Third year of annual Championing Women and Girls’ Grassroots Rugby Award

Professional Adviser
clock 05 June 2026 • 1 min read
Cohabitation reforms to offer unmarried couples 'more financial security'

Cohabitation reforms to offer unmarried couples 'more financial security'

Government launches consultation

Sophia Panayi
clock 05 June 2026 • 2 min read