Standard Life consults advisers on new platform

Follows takeover of Axa's Elevate

Carmen Reichman
clock • 1 min read

Standard Life is consulting advisers on the future design of its platform, after completing its take-over of Axa's Elevate.

The firm said it started an adviser consultation last week with a view to getting to know Elevate advisers and understanding their businesses. It wants to ensure the new platform prioritises the needs of advisers and their clients, Standard Life head of adviser and wealth manager propositions David Tiller (pictured) said. Standard Life bought Elevate from Axa in May and has now completed the deal. The combined entity - Elevate and Standard Life's own wrap platform - is one of the biggest platforms in the market, supporting about 3,000 adviser businesses and 360,000 customers. It ha...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Alex Cowan-Sanluis: Platforms are hiding in the bell curve

Alex Cowan-Sanluis: Platforms are hiding in the bell curve

The bell curve of client banks

Alex Cowan-Sanluis
clock 07 September 2026 • 4 min read
Vanguard UK Platform Awards: The full shortlists revealed

Vanguard UK Platform Awards: The full shortlists revealed

VUKPA 2026 finalists

Professional Adviser
clock 27 July 2026 • 2 min read
AJ Bell platform AUA up 12% in Q3 to £121.5bn

AJ Bell platform AUA up 12% in Q3 to £121.5bn

Up 26% over the last year

Jenna Brown
clock 23 July 2026 • 2 min read