Standard Life consults advisers on new platform

Follows takeover of Axa's Elevate

Carmen Reichman
clock • 1 min read

Standard Life is consulting advisers on the future design of its platform, after completing its take-over of Axa's Elevate.

The firm said it started an adviser consultation last week with a view to getting to know Elevate advisers and understanding their businesses. It wants to ensure the new platform prioritises the needs of advisers and their clients, Standard Life head of adviser and wealth manager propositions David Tiller (pictured) said. Standard Life bought Elevate from Axa in May and has now completed the deal. The combined entity - Elevate and Standard Life's own wrap platform - is one of the biggest platforms in the market, supporting about 3,000 adviser businesses and 360,000 customers. It ha...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Hargreaves Lansdown and Moneyfarm top the tables in D2C platform market

Hargreaves Lansdown and Moneyfarm top the tables in D2C platform market

Industry assets grew by £2.7bn

Isabel Baxter
clock 12 May 2025 • 2 min read
AJ Bell platform hits record AUM as inflows rise 19%

AJ Bell platform hits record AUM as inflows rise 19%

13% rise over the past year and a 1% increase in the quarter

Linus Uhlig
clock 24 April 2025 • 2 min read
Wealthtime signs ten-year deal with Wipro to overhaul platform

Wealthtime signs ten-year deal with Wipro to overhaul platform

The firm will use Wipro's artificial intelligence

Sahar Nazir
clock 01 April 2025 • 2 min read