Almost three-fifths (57%) of protection experts believe simple critical illness (CI) plans such as AIG's Key3 will grow the protection market, according to a poll by Protection Review.
The survey, which took in views from across the protection industry, including intermediaries, insurers and reinsurers, found just over a fifth (21%) disagreed that such plans would grow the market. A further fifth (22%) were unsure. AIG Life launched its simple critical illness plan, Key 3, in August. It covers just the main three causes of critical illness claims - heart attack, cancer and stroke. Kevin Carr, chief executive of the Protection Review said: "Sometimes less is more. That is certainly what AIG Life are hoping with this new CI plan, which covers only the three main condi...
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