Advisers becoming more social media-savvy - Intelliflo

The firm's research found three-fifths (60%) of the 143 advisers surveyed actively use LinkedIn, an increase on 2015 when just over half (53%) used the professional networking site. In all, however, almost three-quarters (70%) of advisers are involved in some form of social media activity for business purposes. In 2014, by way of comparison, research from Intelliflo found only a quarter (25%) of advisory firms operated a social media policy for their staff.  More advisers are using Facebook's wide-ranging features with more than one-third (36%) using it in 2016, compared to one-quarter (...