Strong sales of pure critical illness policies helped boost protection sales figures in the final quarter of last year, according to exclusive analysis from Equifax Touchstone.
Some £117.4m of life cover premiums were sold, up from £109.3m in the third quarter (an increase of 7.5%). However, sales for the year stood at £452.1m, down slightly on the 2014 total of £453.5m (a decrease of 0.3%). Term assurance accounted for 43% of protection sales in 2015. Mortgage term assurance accounted for 17.8% of sales. The data was collated from more than 90 major product providers with inputs from more than 11,000 advisers. Critical illness sales for the year grew by 33.3% compared to 2014, and sales of term assurance (including term policies with critical illn...
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