Where next for protection underwriting and customer service?

Vital that clients are kept informed

clock • 3 min read

Heath Protection Solutions' Naomi Greatorex on how advisers can make the protection plan process as easy as possible for applicants

We've seen an increase in protection conversations this year as recent budget announcements bed in, which means more people are reviewing their inheritance tax risk and looking at life assurance as a potential solution to protect their estates with either term life cover, whole of life or gift inter vivos cover for lifetime gifts. While the increase in protection related conversations is welcomed and perhaps overdue, the type of cover being applied for often now have larger sums assured and age-related automatic underwriting limits, which typically require a higher level of medical under...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Price comparison impacting consumer understanding

Price comparison impacting consumer understanding

BIBA, ABI and Fairer Finance

Cameron Roberts
clock 25 June 2026 • 2 min read
Guardian launches two critical illness products

Guardian launches two critical illness products

Focus on cost and quality

Cameron Roberts
clock 08 June 2026 • 2 min read
Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

'The technology is evolving faster than many of us can imagine'

Kevin Carr
clock 13 May 2026 • 4 min read