Where next for protection underwriting and customer service?

Vital that clients are kept informed

clock • 3 min read

Heath Protection Solutions' Naomi Greatorex on how advisers can make the protection plan process as easy as possible for applicants

We've seen an increase in protection conversations this year as recent budget announcements bed in, which means more people are reviewing their inheritance tax risk and looking at life assurance as a potential solution to protect their estates with either term life cover, whole of life or gift inter vivos cover for lifetime gifts. While the increase in protection related conversations is welcomed and perhaps overdue, the type of cover being applied for often now have larger sums assured and age-related automatic underwriting limits, which typically require a higher level of medical under...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Where next for protection underwriting and customer service?

Where next for protection underwriting and customer service?

Vital that clients are kept informed

Naomi Greatorex
clock 25 March 2026 • 3 min read
What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read
Younger generations more open to paying for protection advanced added-value services

Younger generations more open to paying for protection advanced added-value services

Critical Thinking 2026 report finds

Jaskeet Briah
clock 13 March 2026 • 4 min read